PPC Methods

rus_hajek asked:


Specifically - If you wanted to find a company to get you more traffic to your site, What Search Term would you use?

I would use “Search Engine Marketing” “SEM” “SEO” etc. BUT if you didnt know these terms what would you use?

Naima

Jerry Work asked:


Pay per click, or PPC, or paid search, or sponsored search, or search engine marketing, or SEM (the beast has many names) is a sure-fire way to go broke if you do it right. To make sure that you give as much money as possible to Google or Yahoo! (or some other deserving, cash-starved company), without actually receiving any economic benefit, follow these seven rules closely:

1. Use a small set of vague, generic keywords. And use broad match on all keywords. You want to get as much general, non-targeted traffic as you can from visitors who are either very early in the buying cycle or have no idea what you sell. Capture as much traffic as you can from people who are just doing research or just browsing. Then hope that they remember your site and come back later.

2. Send all visitors to your home page. Let them find their own way to what it is they are looking for. Just set up one big ad group for all your keywords and let it roll. How else are they going to see your fantastic home page design? Give visitors to your home page lots and lots of options. The more different buttons they have to click, the better. Hey, people love buttons! And make sure that your site is very difficult to navigate. The more pages people have to pass through to find what they are looking for, the better.

3. Write ads just like what every other advertiser is using. The more generic, the better. And never use specific keywords or dynamic keyword insertion in your ads. Why be overly specific?

4. Only run one ad for every ad group (you will only have one ad group if you follow rule number two). It’s a pretty safe assumption that, based on your years of experience, you can predict what people will click on.

5. Never do any conversion tracking. Who has time to look at all those numbers? It’s easier just to guess what keywords are generating sales. In fact, don’t even look to see what keywords people are clicking on. It’s more fun that way; kind-of like gambling.

6. Always run your ads all the time and in as many geographic markets as possible. Around the clock - 24/7. Worldwide, baby. This is branding! Only wimps would worry about running their ads in certain markets or at certain times of the day that have proven to be most effective.

7. Always bid for the top spot. Don’t be a loser - go for number one! In the words of famed race car driver Ricky Bobby: If you ain’t first, you’re last.

If you follow these seven rules, you will be guaranteed to achieve the following results:

Lots of generic traffic to your web site.

Lots of confused visitors.

Lots of money spent.

To make sure you blow all your dough as quickly as possible, open accounts with Google, Yahoo!, Microsoft, Ask, and several of the smaller pay per click platforms. The more ads you have running, the more traffic you’ll receive, right? So whip out that credit card and let’s get started buying some ads! While you’re at it, you might want to go buy some Google stock while it’s under a thousand a share.



Deshaun

troichick asked:


I’m trying to get into pay per click marketing and I’m wondering if any ppc coach members have found their membership useful.

Gabrielle

Jerry Work asked:


When preparing to begin a pay per click marketing campaign, it really helps to go into the situation with an idea of what the numbers look like. By “the numbers”, I mean what kind of return on your investment you can expect assuming different bid levels and different conversion rates. It’s really all just conjecture because you don’t know what your click-through rate will be, what your bids will have to be to generate adequate traffic, or what your conversion rate will be. But you don’t want to go into the situation blind. So the following technique is a way for you to at least apply some logic to the situation, rather than just guessing.

ROAS (”Return on Ad Spend”) is defined as the total dollars generated by the advertising divided by the cost of the advertising. The following discussion and data illustrate an ROAS-based approach to setting a baseline bid level for your campaign. Every ad group and possibly every keyword will have its own bid once you actually set the ad groups up. But this type of analysis will give you an idea of what your average click price needs to be in order to generate a positive return on investment, assuming various conversion rates.

Below are two examples of the kind of analysis we often do when beginning a new campaign to give the client and ourselves an idea of what he might expect his return on ad spend to be. It also helps us establish a benchmark average bid.

The first thing you’re going to need is some data to plug into your spreadsheet. So log into your Google, Yahoo!, or MSN account and create a new campaign or ad group. When you get to the keywords section, add a large group of keywords related to your industry. You are not going to actually use this campaign; you just want to get an idea of how much traffic there is for the keywords and how much you might have to pay for clicks. Going through the process of setting up a campaign lets you generate some data to work with.

The data for the examples below was generated in the Yahoo! Search Marketing interface. Yahoo! is convenient for this kind of analysis because of its sliding scale bid tool that gives immediate feedback about expected traffic and costs at different bid levels by just moving the slider around. We used a single broad set of related keywords to generate the necessary data. In reality, your keywords will be divided up into logical groupings, or ad groups, but for analytical purposes a single ad group was sufficient.

For our first analysis, we are going to assume a bid level of $.75, which Yahoo! estimated would result in 21,993 monthly clicks at a cost per click of $.50. For illustration purposes (and to make the math easier), we assume average revenue per sale of $100.

We know that our total cost is going to be $10,997 (21,993 clicks X $.50), so we can use this information to estimate what our total sales, and thus return on ad spend, will be at different conversion rates:

Bid: $.75

Est. Monthly Clicks: 21,993

Avg. Cost per Click: $.50

Total Cost: $10,997

Avg. Revenue per Sale: $100.00

Performance per Conversion Rate

Conversion Rate: 0.25%

Estimated Sales: 55

Revenue: $5,498.25

Return on Ad Spend: 50%

Conversion Rate: 0.50%

Estimated Sales: 110

Revenue: $10,996.50

Return on Ad Spend: 100%

Conversion Rate: 1.0%

Estimated Sales: 219.9

Revenue: $21,993.00

Return on Ad Spend: 200%

Conversion Rate: 2.0%

Estimated Sales: 439.9

Revenue: $43,986.00

Return on Ad Spend: 400%

Conversion Rate: 3.0%

Estimated Sales: 659.8

Revenue: $65,979.00

Return on Ad Spend: 600%

As you can see, if we convert at 0.25% (1 in every 400), we are going to generate a return on ad spend of 50%, meaning we are bringing in fifty cents for every dollar we spend. That is not very good. We probably need to convert at a rate between 1% and 2% to show a reasonable return on our investment.

Now we might want to see what the numbers look like if we lower our bid. If we bring our bid down to $.50, Yahoo! estimates our estimated monthly clicks to be 14,948 at a cost per click of $.38. So now the return on ad spend analysis looks like this:

Bid: $.50

Est. Monthly Clicks: 14,948

Avg. Cost per Click: $.38

Total Cost: $5,680

Avg. Revenue per Sale: $100.00

Performance per Conversion Rate

Conversion Rate: 0.25%

Estimated Sales: 37.4

Revenue: $3,737.00

Return on Ad Spend: 66%

Conversion Rate: 0.50%

Estimated Sales: 74.7

Revenue: $7,474.00

Return on Ad Spend: 132%

Conversion Rate: 1.0%

Estimated Sales: 149.5

Revenue: $14,948.00

Return on Ad Spend: 263%

Conversion Rate: 2.0%

Estimated Sales: 299.0

Revenue: $29,896.00

Return on Ad Spend: 526%

Conversion Rate: 3.0%

Estimated Sales: 448.4

Revenue: $44,844.00

Return on Ad Spend: 789%

We can generate a higher return on ad spend at the lower bid. However, we will generate less total revenue, and may convert at a lower rate. In addition, we have found that the accuracy of Yahoo!’s estimated traffic lessens as bids decline. But if you are on a very limited budget in an industry with plenty of keyword inventory, as in our example, then you can probably get away with bidding low and still generating a lot of clicks.

You could take the analysis a step further and look at it in terms of profit, rather than revenue. For instance, if the above estimated revenue per sale of $100 translated into $50 profit per sale, you could estimate your return on investment at different conversion rates by dividing the return on ad spend in half. If you substitute profit per sale for revenue per sale in the above analyses, then you will generate your ROI rather than ROAS.

One caveat about setting your initial bid this way: due to the quality scores that both Yahoo! and Google apply to keywords and ads, it may be necessary to begin the campaign at a considerably higher bid than your research indicates in order to generate a higher click-through ratio, which plays a part in determining the quality score. Once the ads are generating clicks, you can back off the bids more in-line with your desired ROI.

Another caveat is that oftentimes a search engine’s estimated traffic at different bid levels is not very accurate. It’s hard to fault the search engines for this, when there are so many variables that can affect how much traffic a campaign will generate. So your actual performance and required bids will probably vary quite a bit from what the chart shows. But the above described method for setting an initial bid at least gives you a logical starting point. Once the campaign is running, you can make adjustments as necessary.

The question of how much to bid may also be determined by your budget for the campaign. At higher bids, you are going to burn through your budget quicker. If there is so much keyword inventory related to your business that you are able to use up your entire budget almost regardless of what you bid, then it might make sense to bid lower…if ROAS is your main consideration.

If there is a branding component to your online marketing, then you may want to bid higher for higher positioning on the page. Another consideration is that not all sales are made immediately. If you position yourself as the leader in your category (high on the page), you generate more immediate traffic and more potential future business from prospects who visit your page but don’t immediately do business with you. This branding component is not reflected in the kind of analysis we displayed above.

An analysis like this can easily be prepared using a spreadsheet, and we highly advise you to do something similar to get a feel for your own numbers.



Kathryn

Sherman Choo asked:


lick Marketing also known as PPC is a service provided by Google Adwords, Yahoo Search Marketing and MSN. There are other lower tier search engines which also allow you to advertise in the same fashion, however, I would recommend staying with the 3 main search engines because the traffic is generally better.

If you’re looking to master Pay Per Click marketing, its important to understand that creating PPC campaigns is just 1 cog in the chain of Internet Marketing. There are many factors leading to conversion. For now, lets look at how we can get a good quality score for individual keywords.

1. For tracking purposes, it is a good idea to have 1 keyword per ad group. That way, when a keyword converts for you, you will be able to know which adgroup it was that lead to the conversion.

2. When bidding for keywords, you can generally follow the 1% rule. This is because, it can take about 100 clicks before you make a sale. Therefore, ending a keyword too early after 2 or 3 clicks may not be a good idea. If you find that you’re biddig to high for a keyword, its better to either let go of it, or if this is a good keyword, then build a good site with matching theme for that keyword. This will lower the cost per click.

3. Try searching for offers where you can get free $100 credit to test Adwords. You may find that Adwords is expensive, but if you can construct good landing pages, paying just $0.01 per click is very lucrative and can easily earn $100s of dollars in profits daily.

Good keyword, as well as some competitor research is key before embarking on a Pay Per Click campaign.

Roman

jugglaman asked:


I’m willing to do paid advertising, banner marketing, link exchanges, paid per click campaigns on similar sites, what sites should I target? Who offers banner advertising. Thanks for all your ideas!!

Ayana

gvillano asked:


I am currently using google adwords pay per click. I need more traffic to my site. Please help

Ada

IC asked:


If you are somewhat of a newbie when it comes to the whole pay-per-click business it is highly recommended that you do some heavy research before you start your first PPC marketing campaign. Today’s PPC business has gotten quite complex but it is still quite profitable, this is why many people have headed this way but found themselves on a dead end when they realized it is harder than they expected it to.

PPC marketing is more than just throwing a set of keywords at the engines and see which of those keywords will bring in the money, this is in theory what causes many to fail in this great business type. If you have a business which would make you money by selling a product, gathering information from prospects (leads) or referring people to sites which expect to make sales (referrals) then PPC is the right tool for you, however you need to learn how to tame this beast before you see your money go down click after click.

The first step is to always do a complete research and comparison of the offer you are planning on running, there is nothing worse than trying to sell a bottle of wine at a certain price and then you realize someone else is selling the same bottle of wine at a lower price. The web is highly competitive and you will see this a lot. Once you have compared your offer to the ones online, it is now time to gather some information about the keywords which people are typing to find the product you are selling, it is important not to neglect this step, words you think sound good for your offer might under perform in the search engines so run a good keyword research in sites such as WordTracker and Wordze. Once you have a good list of keywords (10-20K) then you need to group them, why? because grouping keywords will make your PPC campaign more relevant and your cost per click will decrease.

After grouping all the keywords and entering them in the search engine platform you want to run your campaign on, it is time to put a good tracking system in place, you can use your own custom PHP based script to find out exactly what words are turning into sales or you can use Google Analytics which can also give you a good idea about your visitors. Make sure to fine-tune your campaign every day during the first few days by using common sense, then get more information about keyword replacement which can help you increase your CTR even further. The key to success is research, test and never to give up. People don’t realize that they quit at times when they are close to success.



Isabell

Flora asked:


I have an online store that sells imported vases and archaeological replicas.

Kendra

zmilliondollars asked:


Many researches reveal that there are so many strategies and models to use PPC online advertising as your marketing tool in your affiliate marketing business. You can generate top affiliate commission and create multiple stream of income for selling affiliate products, or even your own products, through PPC marketing. Also, you can use the following business models to run and grow your affiliate marketing business in the long term.

Pay Per Click Marketing Strategy #1: Use PPC for Selling Affiliate Products

The easiest approach to earn affiliate commission through PPC marketing strategy is to use PPC search engines for selling the affiliate products or even your own products. This strategy has been proven that it is the most effective and easiest for affiliate marketing entrepreneurs to test their products, test their markets and generate some profits quickly. Most successful affiliate marketing entrepreneurs are currently using PPC search engines to test their products, keywords and markets.

The secrets of pay per click success are to: (1) build up the keywords around the affiliate product name or author (2) generate more niche keywords around the products and (3) build up the most effective PPC online campaigns.

Pay Per Click Marketing Strategy #2: Use PPC for Building Your Mailing List

Many affiliate marketing entrepreneurs are always using PPC search engines to build up their mailing list, one of the most significant assets in their business. There is no doubt that PPC search engine can drive more potential buyers and interested people to the affiliate marketing online business. You can generate a huge of mailing list rapidly through PPC online advertising. Also, you can earn more affiliate commission through back-end selling process.

The secrets of pay per click success are to: (1) build up the high conversion rate squeeze page (2) offer high value free bonuses (3) generate massive list of relevancy keywords and (4) set up the strong back-end selling process.

Pay Per Click Marketing Strategy #3: Use PPC for Leading “Ready-To-Buy” Customers

There is a fine line between using PPC for lead generation and building a mailing list. The major difference point is to gain more “ready-to-buy” people to the online affiliate marketing business. Most of new affiliate marketing entrepreneurs are failed in the business because they focus on only interested people, not “ready-to-buy” people. There are many kinds of affiliate programs for driving those “ready-to-buy” people such as cost per action (CPA) programs, and lead affiliate programs. Additionally, there is a different writing ad strategy between using for lead generation and using for building a list as well. Most of the time, if you use PPC search engines marketing for building your own mailing list, you will focus on high value bonuses, how to attract people for your subscription and how to convert the visitors to interested people. Meanwhile, you are trying to convert visitors to “ready-to-buy” people, if you use PPC search engines for lead generation.

The secrets of pay per click success are to: (1) focus on converting visitors to “ready-to-buy” visitors (2) build up highly attractive and conversion rate web page for lead generation and (3) set up clearly the goals for your lead generation page and advertisement.

Pay Per Click Marketing Strategy #4: Use PPC for Viral Marketing

Viral marketing has been proven that it will help you spread out the affiliate products very quickly across the internet. There are many strategies for the viral marketing strategy. One of the most favorite strategies for the viral marketing is to spread out the special report. Many experiences show that most of successful affiliate marketing entrepreneurs are using PPC search engines as their viral tools to spread out their special reports. Also, those reports will definitely help them to grow their reputation and business in the long term.

The secrets of pay per click success are to: (1) conduct high valuable special reports (2) contain and provide new and fresh information and (3) motivate people to help you spread out the reports.

Pay Per Click Marketing Strategy #5: Use PPC for Landing Page

The last business models for affiliate marketing entrepreneurs to use PPC search engine to become outstanding entrepreneurs is to apply for landing page. There are many kinds of landing pages on the internet such as review page, comparison page, and viral marketing page. However, many extensively experiences reveal that one of the most significant and effective approach is to create the landing page as a review place for buyers. With this action, you are in the great position to grow your affiliate marketing business and drive high valuable and “ready-to-buy” visitors. The highest recommendation is to provide both of positive and negative comments toward to the affiliate products.

The secrets of pay per click success are to: (1) research and review the products by yourself (2) give both of positive and negative comments (3) build up high attractive and conversion rate review page and (4) build up massive list of keywords toward the review page.

Final thoughts, there are many business models for affiliate marketing entrepreneurs to use PPC online advertising marketing as their best strategy to earn top commission. With those above models, you are in the great position to build, run and grow your affiliate marketing business in the long run. Also, you can set up multiple models and strategies for your business. Finally, the most powerful strategy to maximize profits online through PPC is to combine those above models together. With the proper combination, you are definitely in the great position to become an outstanding entrepreneur and earn top affiliate commission.

Learn more secrets of how to success in PPC online advertising and become a wealthy affiliate millionaire. You will learn great tips, inside secrets and workable techniques on PPC online advertising, particularly Adwords, every singly month. Also, you will discover and learn monthly up-to-date affiliate information, top profitable recommended online affiliate marketing programs, do effective research, improve continuously your home based affiliate business, learn how to make big money online from home over $5,000 a day and participant with other successful affiliate marketing entrepreneurs. You will discover great tips on internet affiliate marketing for your highly successful. Also, you will save your time and money for your trial & error.

Join now - get the full access to unlimited business and revenue ideas, detailed reviews of your sale letter, candid critiques of your website design, traffic campaign strategies proven to attract buyers and tricks to increase your sales by 400% or more! You will discover and learn proven moneymaking secrets to instantly increase your sales over $10,000 per month or more!

*Reprint Policy: Reprint in full with writer’s name, contact information, active links and brief bio.



Jaydon