Jim Moore asked: People that have websites needing traffic normally find that pay per click can be the most cost effective technique they employ to get that extra traffic. Many internet users will see the adverts but do not fully understand how pay per click works so below are listed a few hints to make this easier to grasp
With very little effort, textual adverts are placed (sometimes with other companies) on other websites that get regular traffic. Providing the person who sees and clicks on your links stays for longer than ten seconds, the site they came from gets paid from your account as a thank you.
The only way this system works is by placing adverts on sites that have content relevant to what you are advertising, otherwise it would be a complete waste of time and money. This is a very cost effective method because you only pay for the advertising you use, therefore if nobody is redirected to your site, nothing is owed.
With regular advertising which you pay for whether someone takes any notice or not, but with pay per click you pay for what gets used. You may be worried that your competitors might click your ads to drive up your revenues, but this is simply not worth their time and does not happen very often.
Pay per click is one of the most targeted types of marketing available which means it is extremely cost effective for businesses that often lose a great deal advertising to those with no interest in their product. It is basically a captive audience of people looking for something you are marketing, on a related site they are visiting.
The Google Adwords facility is the prime example of pay per click advertising but this is not the only one. All that happens is people will only see your advert if they enter a search phrase or just a single word that you have designated Google to use. what you paid for your will determine whether you are either at the top of the search result page or in the right hand column.
This type of instant result cannot be beaten in any other advertising medium and it is that attracts pay per click customers. Many companies use this technique to gauge how good their advertising copy will be before they use it in more expensive areas.
This is a simple and easy system to understand that is incredibly powerful and effective at the same time so it is not surprising that almost all companies use pay per click search marketing.
S B S S E R V E R - 1SPS:
Tags: Advert, Adverts, Captive Audience, Cost Effective Method, Google, Hand Column, Internet Users, Pay Per Click, Pay Per Click Advertising, Pay Per Click Marketing, Search Result, Single Word, Ten Seconds, Time And Money, Waste Of Time
Written by ppcmetho on March 21st, 2009
Tom Lee asked:
The fastest way to receive instant targeted traffic is with PPC Marketing. The down side is you will be charges for every click even your visitors clicks way instantly.
YOU need traffic in a highly Competitive market. You are going to pay one way or the other. You need to secure the best ROI possible, You can do that with PPC marketing. You just need to be careful. Some Marketers run their entire campaign using
Pay Per Click Advertising. The secret to exclusively using PPC and not losing your shirt, is don’t waste money on worthless clicks. To avoid pouring buckets of cash down the drain, you need to know which clicks are losing you money. There is software that will analyze your campaign automatically and eliminate losses. You can find tools like that on the Internet.
It’s really not surprising that so many new marketers “lose their shirt” on PPC campaigns and that even PPC veterans still waste most of their budget on worthless clicks. Most new and veteran marketers, pour Bucket Loads Of Cash Down The Drain On Completely Worthless Clicks! It does not need to be that way. Do a little research, look for Software that Will Optimize Your Keyword Lists, Eliminating Loss-Makers And Calculating Optimum Keyword Bid Prices Automatically.
Reduce Losses Even More By Boosting Quality Score When advertising with search engines. Your “quality score” determines how much you pay for clicks. In simple terms, if your quality score is lower than someone else’s, you’ll pay more than them for the same keyword.
To me, it is imperative to own the tools to avoid losses. Top software that will save you money and give you peace of mind is very inexpensive.
Tags: Advertising Roi, Advertising Sales, Bid Prices, Bucket Loads, Campaigns, Losses, Pay Per Click, Peace Of Mind, Ppc Advertising, Quality Score, Search Engines, Targeted Traffic, Top Software, Veteran Marketers, Waste Money
Written by ppcmetho on March 21st, 2009
subhankar senapati asked: ay per click? Well, go to Google, and then type in a keyword or phrase that you want to search for. Then, at the top of the search results, you will see a section for what is called sponsored links or sponsored results. These sponsored links are paying a certain cost per click to be listed in this special section at the top of the listings. Each one of these websites pays a certain fee to Google each time someone clicks through to their site.
Each website that uses pay per click (PPC) has to place a bid on how much they are willing to spend per click for a certain keyword. The highest bidder is placed in the number one position, the second highest bidder is placed in the number two position, and so forth. Also, each bidder specifies how much they are willing to spend per day. Once their daily budget has been exhausted, the site is removed from the sponsored results until the beginning of the next 24-hour period.
Google is not the only search engine that has a PPC service available. Overture also has a service, as does Miva, and several others. Each service is tied to different search engines. If you use PPC with Google, your website will be listed on Google, AOL Search, and Ask.com. If you sign up for Overture, you will be listed on engines such as Yahoo, MSN, Netscape, and several others. Miva is tied to approximately 6 different search engines.
PPC marketing is expensive, especially if you are bidding on a highly sought after keyword or phrase. Keywords related to auto insurance, or mortgage quotes, can cost anywhere between $1 - $20 per click or even more if you want to be ranked in the top position. If the keyword you want to advertise for is not too popular, the click costs will be much less.
It is possible to spend thousands dollars on pay per click and make zero sales of the product or service you are selling. Conversion rates for PPC marketing are usually 2%-5%, meaning that only 2%-5% of the people who come to your website will actually order what you are selling. So, you need to take that into account when developing your marketing strategy. For example, if you have an online business where you sell DVD players and you spend $5 per click with a maximum budget of $500 per day for clicks received, that means you will receive 100 clicks per day ($500 / $5 = 100 clicks). If a single DVD player costs $200, and only 2% of the people who visit your website place an order, then you will receive 2 orders per day (100 clicks with a 2% conversion rate equals 2 sales). This means that you will make $400 per day, but your daily advertising expense is $500. So, you have a net loss of $100 per day. So, PPC advertising can be quite costly if it is not done carefully.
To try to generate a net profit with your PPC marketing efforts, you need to take into account that most people using a search engine are only looking for information, and are not planning on buying any products or services. So, make sure you bid on a keyword that will bring you customers who are looking to make a purchase and are not there just to gather information. For example, if you are selling vitamins on your website, and you bid on the keyword VITAMINS, you will receive a lot of traffic from people who will use your website merely to read about vitamins. Instead, you should bid on the phrase BUY VITAMINS. In this manner, you will only receive qualified traffic from people that are looking to buy vitamins, which will increase your sales and allow you to get more bang for your marketing buck.
PPC advertising is not necessarily appropriate for every online business. You need to have a lot of cash to burn in order to compete with the bigger businesses who are spending hundreds of thousands of dollars per month on pay per click. If you are operating a website for a small business, you need to diversify your internet marketing efforts by optimizing your website and increasing your link popularity so you can climb to the top of the search engines without having to pay for every click you receive. Also, you should consider having an affiliate program so that other websites will promote your business for free as long as you pay them a commission for any referrals they produce. The best way to approach internet marketing is to use several different methods that when put together result in an optimal cost situation for your business and attract a significant amount of targeted traffic to your website.
L
Tags: Aol Search, Auto Insurance, Budget, Cost Per Click, Google, Insurance, Marketing, Netscape, Pay Per Click, Phrase, Ppc, Quotes, Search Engine, Search Engines, Yahoo
Written by ppcmetho on March 19th, 2009
Destosis D asked:
Im starting a pay per click program for a product. When running ppc campaings what is a good number amount of keywords to use?
Ashlynn
Tags: Affiliate Marketing, Keywords, Pay Per Click, Pay Per Click Program, Ppc, Running
Written by ppcmetho on March 14th, 2009
Marketing Buzz asked:
Do you know what the best type of Marketing is for your company?
How about a Yellow Pages advert? Pay per click? Maybe some direct mail followed up a telemarketing campaign?
Well whilst each of these are perfectly valid marketing routes and one’s any forward thinking company should at least test the very best type of marketing for all types of business is the type that is FREE!!!
That’s right Ladies and Gentlemen, if you’re working with a tight marketing budget (or indeed with no set marketing budget at all) then you can now get exposure for your product, service or company in the form of PR (or Public Relations).
For large companies PR is big business. They will think nothing of employing staff with the sole intention of getting the name of their company in the media (be it written press, television, radio or online). And because the PR market is seemingly dominated by the larger companies small companies shy away from using PR in their marketing mix.
If this applies to you then good times could well be ahead as PR is a vital part of the marketing mix for smaller companies in particular as they often don’t have the time or money to spend on often expensive advertising or other marketing.
Successful businesses of all sizes use PR to promote their business, build their reputation and become a recognised expert in their particular field. And the beauty of PR is that everyone is an expert in something. And by passing on your expertise in a particular subject in the right way you become newsworthy.
And that is the real secret when it comes to good PR. It has to be interesting and newsworthy. Nobody cares that you’ve just launched a new website or that Mrs Jones in Accounts has just become a Grandmother for the second time (both subjects I’ve seen in press releases and both subjects I’ve seen in journalist’s bins!!). And if you’ve ever attempted PR only not to have it published then I wouldn’t worry too much about it as you’re amongst the 99% of companies who send out PR that isn’t newsworthy or interesting.
Here are a few words on Why PR is important.
Communication lies at the heart of today’s modern society. Be it on the internet, television, pod casts or whatever medium you choose. And with so many firms competing for the same business as you, how do your customers differentiate between you and your competitors?
The answer lies not particularly in the size of your Yellow Pages advert but how you project yourself and what your firm has to offer.
PR has a huge sway in the minds of consumers as the perceived third party endorsement that comes from editorial coverage can be substantial, maybe even more so than advertising that can cost hundreds or thousands of pounds.
PR done well can result in increased exposure, increased business and increased profits. And if you want your business to be the best it can be then becoming good at PR is something you want to do.
And remember, it’s FREE!!!!
Conor
Tags: Advert, Direct Mail, Employing Staff, Good Times, Grandmother, Ladies And Gentlemen, Marketing Budget, Marketing Mix, Marketings, Mrs Jones, Pay Per Click, Second Time, Smaller Companies, Telemarketing Campaign, Television Radio
Written by ppcmetho on March 10th, 2009
David Nelson asked:
THIS HAS GONE TOO FAR…
Imagine you’re at a social event & someone asks you politely what you do for a living. For those of us who spend our time developing websites & marketing them, this is seemingly the LIT FUSE in the powder keg….After they hear your answer, you see their eyes light up & they want to know how to increase THEIR traffic..(It seems that EVERYONE has a website these days…)
The result is always the same: you find yourself suggesting a few tips & when you mention Pay Per Click, you always hear back: “I tried Pay Per Click & I lost my money..!”
Anyone who’s been driving traffic from search engines for more than a few years knows EXACTLY what I’m talking about…As soon as you tell someone that you work online, they automatically make you kind of a “representative” of the online marketing world.
And you WILL hear stories about how people lost their money on PPC…repeatedly.
Mostly, these people merely suffer from an “information deficit.” And it’s this information deficit that keeps their campaigns from turning a profit…
So, if you are like me, you eventually start thinking: “This is too much. I need some sort of PPC ‘tip sheet’ to help them.”
The Same Old Story
However, once you start thinking it through, you realize something. Your realize that web marketing (& PPC alone) is a MASSIVE topic. And there are THOUSANDS of issues related to driving traffic…
Trying to develop a “one size fits all” tip sheet is kind of like a doctor preparing a ‘health tips’ newsletter…While it would generally be helpful, many situations require custom advice….
Similarly, different websites serve different purposes for different targets…and when you add in competition & the occasional overlap of keyword phrases & markets, the layers of combinations, problems, & solutions gets very large, very quickly…(And to boot, depending on who you ask, some PPC markets are extremely difficult to profit from. But, luckily those markets are few & far between.)
However, everyone who is advertising a site through Pay Per Click needs basically the same thing: They want to quit losing money on PPC & start generating traffic at a price that is profitable….
How hard can that be…right?
Well, it IS hard…Especially if you don’t understand the basic mechanics of PPC marketing to begin with. (This is the “information deficit” mentioned earlier).
The Real Secret To PPC
So, what can you do to help these people?
You need them to realize something. They need to realize that a LOT of hardwork has already been done for them. They need to tap into some of that data to cure the “information deficit” mentioned above.
This is because every time they launch a PPC campaign, sadly they are trying to blaze a trail that’s probably been blazed before…The top 3 search engines sell BILLIONS of dollars worth of pay per click traffic every MONTH. And someone has surely already tried whatever it is that they are trying to do now…No matter what you are selling through pay per click (or through any other means), someone has already tried to sell (or is currently selling) something similar. And someone out there has lost money trying to get their campaigns to turn a profit.
…If only you could get access to your competitors data, that would be ideal, right..?
Well, you can…The secret is to profit from your competitors’ hard work. To kind of “peak behind the curtains” & figure out what ads work for your market & which keyword phrases are the profitable ones. This is much easier than having to constantly test, lose, & test again…each time losing HUNDREDS or even THOUSANDS of dollars in the process…
There are a MILLION ways to tap into your competitors’ research. And each has its advantages & disadvantages. But, the good news is that from just doing a little extra work, you can shoot WAY ahead of the competition…
Here are a few methods to experiment:
1. Enter your competitors’ URLs into a new browser window (Avoid clicking on their ads, that isn’t polite). Visit their sites & Press “Control U.” Look through their meta tags & note any unique looking keyword phrases you see.
2. Examine your log files…3rd party services & tracking software exist to help discover where your visitors go AFTER they leave your site. Try repeating step #1 on those sites…
3. Track your competitors’ PPC words using a 3rd party service. Look for popular terms that have continual bidders. This is by far the easiest way to stop focusing on unprofitable keywords…phrases getting lots of repeat bidders are gold…
For even more sneaky ways, try brainstorming just a little bit. Try combining these tactics. But, do it…don’t just blindly bid on terms…put in a few hours of research & you’re campaigns will be profitable before you know it…
Now, get going & stop losing money on PPC…A world of profitable traffic awaits!
Angelina
Tags: Amp, Campaigns, Custom Advice, Fuse, Increase Traffic, Keyword Phrases, Lost, Money, Online Marketing, Pay Per Click, Pay Per Click Marketing, Powder Keg, Ppc, Search Engines, Targets
Written by ppcmetho on March 7th, 2009
Robert Walter asked:
I could write a lot of pages, maybe even a book explaining what pay per click marketing is and what it can do for your business, but I will keep this short and to the point. Pay per click (ppc) marketing is an advertising platform in which you bid an amount of money that you are willing to pay for a click. When a searcher does a search at Google all of the ads on the right side of the screen are ppc ads. Google calls them sponsored listings. When a surfer types in a keyword, the advertisers who have bid on that keyword have their ads displayed. When one of the ads is clicked by the surfer he is taken to the advertiser’s website. The advertiser is charged at maximum, the amount they’ve bid. Most of the time they are charged less than what they have bid. But they are never charged more than their maximum bid.
The bids can start at 1 cent and depending on the market and the ppc search engine, go up to $50 or more per click. When starting off I suggest bidding very low. Ten to fifteen cents per click or lower is a good start. The higher you bid the higher in the rankings your ad is shown therefore increasing your ad’s visibility and your potential visitors. The downside is bidding high can cost you a lot of money and in some cases bring you way over budget. Be very careful when bidding.
Bidding low might not get you as much traffic as bidding high but it will bring you traffic for much cheaper thus increasing your return of investment (ROI). One way to increase the amount of times your ad is shown (visibility) while bidding low, is to bid on a high volume of keywords. Some marketers bid on hundreds and up to hundreds of thousands of keywords.
This method will take some time. Putting together hundreds or thousands of keywords can be time consuming, but it is an effective strategy for getting quality traffic, without paying a lot of money. The more you work with the ppcs the faster you will get at putting together lists of keywords.
In case you’re not sure how to generate that many keywords there are many tools on the net that will help. Some are free and some charge money. One of the best free tools is offered by a company formerly named Overture, which has been bought out by Yahoo! This tool can be found here. http://inventory.overture.com
What can ppc marketing do for your business? Depending on your market, ppc marketing can be a great way to get quality traffic inexpensively, increasing your ROI and profit. It is also a great method for testing products because your ad can “go live” in as little as 15 minutes and up to 5 business days. Depending on which ppc search engine you use.
Advertising your business at free search engines a.k.a organic search engines can take weeks or even months for your website to be indexed in their directory. It can take a lot longer than that to get a decent ranking on your search terms. The more competitive the keywords you are trying to get listed, the harder it is to obtain a decent ranking. This is one reason why ppc search engines have a huge advantage over organic search engines.
I, as well as thousands of other marketers think the best two ppc search engines are Google Adwords and Yahoo! Search Marketing (formerly Overture). Google claims your ad can “go live” in 15 minutes but it usually takes a couple of hours. This is really fast. Yahoo! Usually takes a couple of days.
There are thousands of smaller ppc search engines. Some of them are good and some are not. Some will take your money but will not have many searchers. Google and Yahoo have hundreds of millions of searchers every day. If you think about using a smaller ppc do some research and find out what experiences other marketers have had. There are thousands of forums, newsletters, ezines and info sites dedicated to educating people about ppc marketing. You can learn a lot about Google Adwords, Yahoo! Search Marketing and a lot of the smaller (2nd tier) ppc search engines at these places.
Kendra
Tags: Advertiser, Amount Of Money, Downside, Fifteen Cents, Google, High Volume, Marketers, Pay Per Click, Pay Per Click Marketing, Ppc Search Engine, Quality Traffic, Return Of Investment, Searcher, Sponsored Listings, Surfer Types
