PPC Methods

healthsys2 asked:


I want to know that if I ever choose to use a PPC option, that it will not be money wasted by some people who really don’t want to visit my site with an interest in making a purchase. I have even heard that some experienced competitors will try to drive “newbies” from the PPC scene by wasting their marketing funds.

Jamarcus

Joel Blumetti asked:




There is no doubt, this solution is revolutionary! - “Effective Cost Per Click Marketing” Tool enables you for the first time to predict which keywords on a new Pay-Per-Click campaign will be profitable, even before you actually launch it. Thanks to this advanced technique we no longer need to wait for so long until we can figure out where cost-effective sales are coming from. Looking for tips on how to increase your online-income? Start reading this quick article.

Short overview

“Effective Cost Per Click Marketing” Tool automatically locates all PPC-Ads that are being displayed in the search engine’s results page based on a keyword(s) list that you provide it with. In the next step each Ad is being tracked daily - logics says that if it is being advertised for minimum 7-10 days, it shows that there are great odds that this marketer is getting a positive roi or he/she just likes to spend money for nothing. After getting enough statistics you’ll be able to know which Keyphrase(s)-ad(s)-landing page(s) is that ‘golden’ money-making combination.

What is in it for us?

Let’s quickly go over the main benefits provided by this unique method:

* Replicating the process that top-affiliates go through becomes easy.

* We can have a fully optimized PPC-Campaign the minute it launches.

* It enables us to know which hours of the day are the most converting for any niche.

* Highly effective for researching new markets.

* Everything is done online without having to install anything.

On the bottom line

In average, implementing such technology requires no more than 3-5 minutes; while a typical effective ‘intelligence’ research with this “Effective Cost Per Click Marketing” Tool takes about a week or so. It would be quit easy to find other pluses provided by this unique method, simply because it opens up various opportunities for almost any of us. Now that you understand how it works the best tip would be to test it live so you could evaluate the exciting opportunities that it provides.





Jake Riley asked:


PAY PER CLICK ADVERTISING

Pay per click advertising. When this first came out, the prices were insane. Then the prices dropped like a rock and Google was just the best place to advertise. Then, Google got too big for its own shoes and were back to where we started. Keywords that used to cost 7 cents per click are now going for 40 cents to $1 or more.

Okay, maybe for those of you who dont know what pay per click advertising is, I should give a brief, but by no means a complete definition as pay per click can get very complicated.

Pay per click advertising is the method by which advertisers pay a particular search engine, such as Google, Yahoo, etc., a certain amount of money for each visitor that is sent to the advertisers website.

Please believe me, this is a VERY complicated process and the above definition doesnt even scratch the surface.

The truth is, pay per click advertising is so involved that books have been written on the subject. Some of them are best selling books too. Unfortunately, all of those books are worthless when it comes to trying to explain how to use pay per click advertising. And trust me, if this book tried to do the same, it would be JUST as worthless.

Pay per click advertising rules change so often that there is just no way to keep up with the changes. A book written tomorrow is outdated in a month.

So, were going to take a different approach to pay per click advertising. Instead of trying to teach you every little thing about it, were going to give you a guideline of rules to follow that must NEVER be broken. If you do JUST this much, then the rest of it wont matter. Why? Because regardless of what anyone tells you, pay per click advertising is very hard to make profitable these days. There are too many problems with it.

Here are the main problems.

1. Cost per click costs are unpredictable from one day to the next

2. Because of the problem of click fraud, too much of your costs are basically thrown in the trash.

3. Each search engine has a different setup which makes trying to teach you HOW to set up a campaign totally futile.

4. Most search engines have very little control options as far as WHO you want your ad to be seen by, such as ONLY English speaking people.

5. Most search engines require you to pay up front even before you get the clicks, at least for the first month or for so many clicks. For example, Miva makes you deposit $50 up front, so you better make sure you get enough clicks to use it up or the money is thrown away. There are NO refunds.

These are the main problems. Believe me, there are more. My point is this. If you see any book teaching you HOW to beat pay per click, run for the hills because ultimately, very little of whats in those books is going to make much differenceNot today.

But like I said, there are certain things you need to know that will at the very least save you money.

The most important thing is to take the selling price of your product, whatever it is, and figure out how much it is going to cost you to make 1 sale.

How do you do that? Simple.

If youre selling a tested affiliate product (not your own product) then the industry average is 1 sale for every 100 clicks.

So, if your product sells for $49 and you get a 50% commission on that $49 sale, then your earning per sale is $24.50.

If it costs you 10 cents per click and you make 1 sale for every 100 clicks, then 100 clicks will cost you $10.00. That means your profit is $14.50.

However, if it costs you 30 cents per click to sell your product, then 100 clicks will cost you $30 and youll actually LOSE $5.50 for every sale. So in that case, pay per click advertising doesnt pay well enough to use it to promote your product.

So, the key to all this is to figure out what its going to cost you per click to advertise your product.

That is where this gets VERY involved.

Here are the basic things you need to know.

When selling ANY product using pay per click advertising, your results are all going to be based on the keywords you use. All bidding for position (where you land on the search engine page) is done by keywords.

For example. Lets say you are selling a natural cure for acne. If its a product being sold that is made by another company in which you are an affiliate for, email the company and ask them what keywords you should be bidding on to sell their product. If you cant get a hold of the company, dont panic. The keywords will be listed in the source code of their HTML on their sales page. Just view this source code and see what keywords theyre using. These are the keywords you want to use when setting up your pay per click campaign.

To find out how much these keywords are going to cost you, you first want to decide what positions you want to land in on the search engine results page. And no, you DONT want to be in position 1. Why? Because the freebie seekers will eat you alive. You want to fall between positions 7 and 12. Those are the BEST positions to fall in between to make the most sales for the least amount of money.

After you decide on the positions you want to fall in, you then have to figure out how much youre going to have to spend per click to achieve those positions. This is trial and error.

What you do is go to the pay per click sites cost estimator, if they have one, and start putting in some amounts for the keywords you want. Start with 10 cents per click. If 10 cents per click only lands you between positions 12 and 20, then youre going to have to raise it up a bit until you fall between positions 7 and 12. Lets for arguments sake say it costs you 15 cents per click to get between positions 7 and 12. That means, 100 clicks is going to cost you $15.00. That means you have to be making at least $15.01 per sale or it doesnt pay to do this.

But

Making a penny a sale is a joke. You want to make at least 100% over the cost of the sale. So if its going to cost you $15 to make 1 sale, then you need to be paid a commission of at least $30 for that sale. If youre not, then selling that product using pay per click is not worth it.

There you go. I have just taken the most complicated advertising system in the world and simplified it down to this.

Here are the steps.

1. Pick a product to sell.

2. Pick a pay per click search engine to use.

3. Get the keywords needed for the product.

4. Figure out how much it will cost PER CLICK to promote that product, shooting for a position of 7 through 12.

5. Figure out how much profit you will make based on 1 sale per 100 clicks.

6. If the profit is less than 100% then do NOT use pay per click to promote this product.

I just saved you about $49 on useless pay per click books.

If you need a list of pay per click sites, here are the best ones according to their Alexa rank. There are plenty more, but they get such little traffic that its not worth using them. The number to the right of the pay per click site name is their current Alexa rank as of this printing. These do change daily, but shouldnt change too much.

MIVA - 923

http://www.miva.com/

SEARCHFEED - 2,414

http://www.searchfeed.com/

7SEARCH - 4,538

http://7search.com/

LOOKSMART - 4,545

http://search.looksmart.com/

GOCLICK - 5,543

http://www.goclick.com/

EHANCE - 5,737

http://www.enhance.com/

KANOODLE - 7,178

http://www.kanoodle.com/

EPILOT - 8,289

http://www.epilot.com/ePilot4/AdvertiseWithUs/landing.asp

Remember though, this is the most unpredictable form of advertising on the Internet. And please understand, this is in NO way meant to be a COMPLETE tutorial on pay per click advertising. There would be no point to it. Each search engine has a help section on setting up your ads so there is no need to cover that here, especially since each one is different. Generalizing about how to word ads and what keywords to choose is also useless because these things change as well. Besides, an ad that you ran yesterday may not work today, depending on changes in the Internet environment.

Yes, you want your ads to stand out. Rich Jerk did a great job on this but now that so many people are using his method customers are becoming immune to his theatrics and all the copy cats hes spawned.

So here is the best advice I can give you as far as pay per click. If you get to step 6 and the product is worth selling, come up with a good 3 line ad (thats all you get) and test it out for 100 clicks. If it doesnt get you 1 sale by click 200, chuck it and take the loss. You dont want to throw good money after bad. Theres a chance that product will never sell because the sales page is garbage.

Dont let anybody tell you its the ad because if they liked the ad enough to go to the site then theres nothing wrong with it. If the ad stunk, people would have never clicked on it. Theres only so much you can do with 3 lines, so dont get ****** into the Its your ad argument. A lousy ad doesnt get clicked on. A lousy sales page, thats different. It wont convert.

Good luck!

Jake Riley

http://www.Memberzilla.com



Dennis

Search Engine Placement Marketing asked:


Search Engine Placement Marketing: A Substantial Articles’ Platform Is Fundamental For Search Engine Placement Marketing



Your site’s value is strongly connected to the strength of the information you offer. As you develop a search engine placement marketing platform, certainly view the information on your site as the main factor to become popular and rich on the web. Users search for enlightening and amusing blogs, products or services with strong pluses, worthy guarantee and small risk, interactive and educational information that fills their needs.

Search engine placement marketing is mainly about maintaining uninterrupted and growing visitors within your pages and solid information is the best way to assure users will come to you over and over, grow loyal and enrich your company. If clients treasure your information they will praise it among friends, gifting you with the top kind of advertising there is: constructive word of mouth.

An efficient search engine placement marketing platform has to be founded on appealing information, it has to appeal to your visitors and give them precisely what they are in search for, otherwise, they will leave. Generally, users like small pieces that are simple to scan and go directly to the issue, nevertheless, if the surfer is looking for a solution, the information should be extensive enough to clarify every point.

Actually, the most efficient strategy when deciding the length of the information to provide, is to go with both, brief and extended articles, to fulfill everybody’s demands. Write interesting and clear concise articles for the majority and detailed and broad versions of these for visitors who want to go deeper.

Recall that as crucial as pulling in visitors is for every search engine placement marketing platform, it is more crucial to keep them within your pages for as long as possible; rich information, whether concise or detailed, is the way to attain it.

The size of your information really depends on what your site’s objective is. Consider your search engine placement marketing platform and, if its objective is to get money through ads, which refers to a lot of visitors, provide briefer articles and update them regularly. You may be sacrificing worth here, but no problem, as your goal is to pull in lots of visitors to click on a link. Nevertheless, if your objective is to present yourself as an expert on the field, you must demonstrate your expertise and skills, and for this, you have to develop detailed, different and valuable articles deserving of placing you above the competitors and giving you positive notoriety. You have to relate to other recognized discipline members to transmit the concept that you are concerned about everybody’s wellbeing, not solely yours, and that you regard and recognize who is as versed as you. Ensure your information excels others, write it in an unique style by exploring different viewpoints and transmitting a message of their own. A useful idea is to see what the tendencies are and do something different.

In truth, when your clients are loyal to you, it is a minor thing if information is concise or detailed, they are there because they are engaged and amused. If you want to watch your site develop quickly and solidly, pay attention to what you offer and make sure it invokes your visitors and strengthens your image.



http://www.Mr-Seo.comhttp://www.Mr-Seo.com



Tate

andifikriansyah asked:


internet marketing…
what is that???
what is internet marketing pay per click

Julian

Richard A. Martin asked:


THIS HAS GONE TOO FAR…

Imagine you’re at a social event & someone asks you politely what you do for a living. For those of us who spend our time developing websites & marketing them, this is seemingly the LIT FUSE in the powder keg….After they hear your answer, you see their eyes light up & they want to know how to increase THEIR traffic..(It seems that EVERYONE has a website these days…)

The result is always the same: you find yourself suggesting a few tips & when you mention Pay Per Click, you always hear back: “I tried Pay Per Click & I lost my money..!”

Anyone who’s been driving traffic from search engines for more than a few years knows EXACTLY what I’m talking about…As soon as you tell someone that you work online, they automatically make you kind of a “representative” of the online marketing world.

And you WILL hear stories about how people lost their money on PPC…repeatedly.

Mostly, these people merely suffer from an “information deficit.” And it’s this information deficit that keeps their campaigns from turning a profit…

So, if you are like me, you eventually start thinking: “This is too much. I need some sort of PPC ‘tip sheet’ to help them.”

The Same Old Story

However, once you start thinking it through, you realize something. Your realize that web marketing (& PPC alone) is a MASSIVE topic. And there are THOUSANDS of issues related to driving traffic…

Trying to develop a “one size fits all” tip sheet is kind of like a doctor preparing a ‘health tips’ newsletter…While it would generally be helpful, many situations require custom advice….

Similarly, different websites serve different purposes for different targets…and when you add in competition & the occasional overlap of keyword phrases & markets, the layers of combinations, problems, & solutions gets very large, very quickly…(And to boot, depending on who you ask, some PPC markets are extremely difficult to profit from. But, luckily those markets are few & far between.)

However, everyone who is advertising a site through Pay Per Click needs basically the same thing: They want to quit losing money on PPC & start generating traffic at a price that is profitable….

How hard can that be…right?

Well, it IS hard…Especially if you don’t understand the basic mechanics of PPC marketing to begin with. (This is the “information deficit” mentioned earlier).

The Real Secret To PPC

So, what can you do to help these people?

You need them to realize something. They need to realize that a LOT of hard work has already been done for them. They need to tap into some of that data to cure the “information deficit” mentioned above.

This is because every time they launch a PPC campaign, sadly they are trying to blaze a trail that’s probably been blazed before…The top 3 search engines sell BILLIONS of dollars worth of pay per click traffic every MONTH. And someone has surely already tried whatever it is that they are trying to do now…No matter what you are selling through pay per click (or through any other means), someone has already tried to sell (or is currently selling) something similar. And someone out there has lost money trying to get their campaigns to turn a profit.

…If only you could get access to your competitors data, that would be ideal, right..?

Well, you can…The secret is to profit from your competitors’ hard work. To kind of “peak behind the curtains” & figure out what ads work for your market & which keyword phrases are the profitable ones. This is much easier than having to constantly test, lose, & test again…each time losing HUNDREDS or even THOUSANDS of dollars in the process…

There are a MILLION ways to tap into your competitors’ research. And each has its advantages & disadvantages. But, the good news is that from just doing a little extra work, you can shoot WAY ahead of the competition…

Here are a few methods to experiment:

1. Enter your competitors’ URLs into a new browser window (Avoid clicking on their ads, that isn’t polite). Visit their sites & Press “Control U.” Look through their meta tags & note any unique looking keyword phrases you see.

2. Examine your log files…3rd party services & tracking software exist to help discover where your visitors go AFTER they leave your site. Try repeating step #1 on those sites…

3. Track your competitors’ PPC words using a 3rd party service. Look for popular terms that have continual bidders. This is by far the easiest way to stop focusing on unprofitable http://keywords…phrases getting lots of repeat bidders are gold…

For even more sneaky ways, try brainstorming just a little bit. Try combining these tactics. But, do it…don’t just blindly bid on terms…put in a few hours of research & you’re campaigns will be profitable before you know it…

Now, get going & stop losing money on PPC…A world of profitable traffic awaits!



Kailey

Naman Jain asked:


Websites that wish to attain high traffic to their websites in less time, have resorted to pay per click. PPC campaigns by far, are the most effective search engine marketing campaign that helps in bringing traffic to the website and at the same time it also helps in the branding and promotion of the website.

PPC unlike other marketing processes requires the minimum effort. The only thing that your need to do in pay per click campaign is to find the most relevant keywords to your website on which you can bid in the search engines. The greatest advantage of having a paid campaign is that you need to make changes in your website every time in order to maintain the position of your website. The position of your website will remain the same in the search engines until your campaign is surviving.

The greatest advantage of using PPC campaign in your business, is that they are simple and do not necessarily require any sort of technical training ion order to run the business. Though additional knowledge of search engine marketing is always an added advantage.

Pay per click advertising has been termed as the most profitable form of Online marketing. More so, it has also been stated to be the most effective revenue generating Online business. Search engines that have introduced the service have been extremely successful in increasing their website database due to popularity and also their revenue.

Paid click marketing is an obviously a faster means of getting into the search pages. When compared with the search engine optimization techniques that take a much longer time to reflect changes, the PPC campaigns are swift and prompt.

One of the major drawback of pay per click campaigning is the fear of high bidders. It is primarily a sort of gamble. A bidder who is ready to pay higher than what you are bidding at, will replace your keyword position. One needs to keep tracking the the bids regularly so that no one is able to replace your position.

Pay per click has been threatened by the fear of click frauds, that ruin the entire campaign. For this reason many web marketers are still afraid of bidding on the search engines for a PPC campaign.



Piper

Tom A asked:


I’ve been approached by a business that charges per lead referred to me, not per click and not a flat monthly fee. I think this sounds like a great approach to only pay for new warm leads but want to know if anyone has personal experience (good and/or bad) with this type of approach.

L


Tags: Approach Work, Business Lead, Lead Marketing, Pay Per Lead, Personal Experience, Sounds